اقتصادی و سیاسی
 
 
یک شنبه 4 ارديبهشت 1390برچسب:, :: 17:37 ::  نويسنده : فردین

2011 Annual Letter from Bill Gates:
Continuing the Conversation

 
Last year I launched www.gatesnotes.com and started a Twitter feed (@BillGates) to share my thoughts on the work we’re doing and what I’m learning from leaders and innovators. One great benefit of these tools is that they allow me to hear back from people. Over the next year I’ll be trying some new ways of adding interactivity to the site so I can get even more feedback.

Melinda is also very interested in spurring a broader conversation about the issues she’s focused on at the foundation. Last year she started posting regularly to the foundation’s blog. She also hosted a terrific TEDx event (www.tedxchange.org/pastevents) in New York that brought together interesting speakers on global health and development. Next year, building on her relationship with TED, she’ll be hosting a series of “TEDxChange” events in communities around the world—in places like Kenya and India. The goal of these TEDxChange events is to give people a chance to hear about health and development from people who live in the places where the work is happening.

Despite government budget difficulties and the complexity of solving the key problems the foundation’s work addresses, Melinda and I remain optimistic. We meet so many remarkable leaders whose work is making the world a better place.

My father, our co-chair, set the foundation’s direction from the start and he always helps us keep in mind what is important. Jeff Raikes, our CEO, continues to add great people and improve the way we do our work. Not everyone can go to the field, or even donate. But every one of us can be an advocate for people whose voices are often not heard. I encourage everyone to get involved in working for solutions to the challenges those people face. It will draw you in for life.

fardin salim pour azar

Co-chair, Bill & Melinda Gates Foundation
January 2011



یک شنبه 4 ارديبهشت 1390برچسب:, :: 17:37 ::  نويسنده : فردین

2011 Annual Letter from Bill Gates: The Giving Pledge

Warren Buffett is a remarkable friend and mentor to both Melinda and me, and we have learned so much from spending time with him and working with him on foundation projects. A few years ago Warren suggested that he, Melinda, and I should get together with some of the most generous givers in the country and see what we could learn from them. We started out by having dinners where everyone talked about why they give, what they are passionate about, and what they wish they could do better. The dinners evolved into discussions of the challenges of giving effectively. It became clear that there was a lot of collective knowledge and that we could inspire each other and in some cases work together. There was a strong sense we should broaden the discussion to a larger group including people who were earlier in their giving career.

This led to the idea of the Giving Pledge. It is simply a commitment to give the majority of your wealth away during your lifetime or through your will. We hope that over the long term it will encourage people to start earlier, collaborate more, and make their giving even more impactful.

We are excited that 58 people have already joined the Giving Pledge. You can see the letters describing their thinking about giving at www.givingpledge.org. The United States is the most generous country in the world. More than 15 percent of the large estates go to charity. That is significant, but there is room for that to increase. Warren has said, “We want the general level of giving to step up. We want the Pledge to help society become even more generous. We hope the norm will change towards even greater and smarter philanthropy.”

Although this effort is focused on those people in the United States with the greatest wealth, we are encouraged by and support similar efforts that focus on other groups. For example, some of the top business people in China and India asked if we would meet with them to stimulate discussion about giving in their country. Warren and I had the meeting in China in November and we were very happy with how many people came and how the conversation turned out. All three of us will be attending a similar meeting in India in the first half of the year.

Clockwise, from top left: Geetanjali in her bakery with her son and daughter (New Delhi, 2010). Woman carries maize to market (Kunsu, Ghana, 2010). Kamla Devi at her roadside flower shop (New Delhi, 2010). Child receives oral polio vaccine (Kano, Nigeria, 2010). Students learn about biotech in Dr. Kinchington’s 10th grade class at the Science and Technology Academy (Pittsburgh, Pennsylvania, 2010).


یک شنبه 4 ارديبهشت 1390برچسب:, :: 17:35 ::  نويسنده : فردین

2011 Annual Letter from Bill Gates:
Excellence in Teaching

In the United States, the foundation’s biggest investments are in education. Only a third of students are graduating from high school prepared to succeed at college-level work, and even fewer are going on to get a degree that will help them compete for a good job. No one should feel comfortable with those results.

Davis Guggenheim's amazing and popular movie Waiting for “Superman” made a powerful argument against the status quo. It showed a broad audience that schools with the right approach can succeed, even with inner city students that typical schools do not educate well. As more people understand the gap between what is possible and what is actually happening in most schools, I believe the momentum for reform will grow.

Since 1980 U.S. government spending per K-12 student increased by 73 percent, which is 20 percent faster than the rest of the economy. Over that time our achievement levels were basically flat, while other countries caught up. A recent analysis by the Programme for International Student Assessment (PISA) showed the United States is about average (compared to 35 developed countries) in science and reading and below average in math. Many Americans have a hard time believing this data, since we are so used to being the global leader in educational achievement and since we spend a lot more money on education than many other countries.

PISA measured educational achievement in the Shanghai area of China, and even allowing for the fact that Shanghai is one of the most advanced parts of China, the scores relative to the United States and other countries were quite stunning. China did better in math, science, and reading than any of the 65 countries it was compared to, and it achieved these results with an average class size of more than 35 students. One of the impressive things about the Chinese system is how teachers are measured according to their ability. There are four levels of proficiency in the Chinese system, and to move up a level, teachers have to demonstrate their excellence in front of a panel of reviewers.

According to the PISA analysis (available at www.pisa.oecd.org), two key things differentiate the U.S. education system from most other countries’ systems. The first is that non-U.S. students are in school for more hours, and the second is that U.S. school systems do very little to measure, invest in, and reward teacher excellence.

Most people who become teachers do so because they’re passionate about kids. It’s astonishing what great teachers can do for their students. But the remarkable thing about great teachers today is that in most cases nobody taught them how to be great. They figured it out on their own. That’s why our foundation is investing to help devise measurement and support systems to help good teachers become great teachers.

Geoffrey Canada talks with students at Harlem Children’s Zone, in a scene from Waiting for “Superman” (New York City, 2009). © Paramount Pictures/Participant Media

Our project to learn what the best teachers do—and how to share this information with other teachers—is making significant progress. With the help of local union affiliates, we have learned a lot already. We’re learning that listening to students can be an important element in the feedback system. In classes where students agree that “Our class stays busy and doesn't waste time” or that “In this class, we learn a lot almost every day,” there tend to be bigger achievement gains.

Another great tool is taking a video showing both the teacher and the students and asking evaluators to provide feedback. Melinda and I spent several days visiting schools in Tennessee this fall and sat with teachers who were watching videos of themselves teaching. We heard from a number of them how they had already improved by seeing when students were losing interest and analyzing the reasons.

Ultimately, the goal is to gather high-quality feedback from multiple sources—test scores, student surveys, videos, principals, and fellow teachers—so that teachers know how to improve. I think it is clear that a system can be designed that teachers agree is fair, has modest overhead, and rewards the teachers who are doing the most for their students.

State budgets, the biggest part of K-12 funding, will be challenged in the years ahead because of the economic downturn, the liabilities from early retirement and pension commitments, and increasing medical costs. I recently gave a speech to the chief state school officers (http://www.gatesfoundation.org/ccsso) about how they might need to find money to reward excellent teaching by shifting some away from things like payment for seniority or advanced degrees that do not correlate with improved teaching.

I am very enthusiastic about the potential of innovation to help solve many of the problems with our education system. Melinda and I were impressed when we visited the Tennessee Technology Center in Nashville, an institution that provides young adults with technical training and certificates. It gets significantly better results than its peer institutions—graduating 71 percent of its students—because it focuses on teaching job skills that are in high demand and is oriented around meeting the needs of students who are juggling school with work and family. Sometimes something as simple as rethinking the times when classes are scheduled makes a huge difference for students.

The foundation is funding the development of online tools to help both K-12 and college students learn. Pioneers like Sal Khan are already showing how effective online tools can be. His website www.khanacademy.org continues to grow its library of 2,000 short instructional videos on topics from basic arithmetic to complicated subjects like biology and physics. The videos are a tremendous resource for students of any age.

Sal’s vision for how technology can improve learning is broader than just videos. With support from the foundation, he’s been able to expand his site to include online exercises that diagnose weak spots, pointing you to additional material to fill the gaps in your knowledge. Also, Khan Academy is creating on online “dashboard” to help teachers use the site as part of their curriculum. The dashboard tells the teacher how each student is doing, pinpoints where they’re having trouble, and suggests explanations and exercises to help.

Although it is clear that online learning works for strongly motivated students, we need to learn how to blend classroom learning and online learning, particularly for younger and less-prepared students. As these projects develop and we start to answer many of these questions, I believe technology will let us dramatically improve education despite the budget constraints.



یک شنبه 4 ارديبهشت 1390برچسب:, :: 15:41 ::  نويسنده : فردین

2011 Annual Letter from Bill Gates:
Agriculture’s Great Promise

Outside of health the area where we invest the most to help poor people is agriculture. There is so much potential in agricultural development because most poor people in the world feed their families and earn their income from farming. When farmers increase their productivity, nutrition is improved and hunger and poverty are reduced. In countries like Rwanda, Ethiopia, and Tanzania, investments in seeds, training, access to markets, and innovative agricultural policy are making a real difference. Ghana made agriculture a priority and cut hunger by 75 percent between 1990 and 2004. The increase in food production has led to economic development in other areas.

But the growth in other countries has been slower. These are complex issues, and it’s going to take strong leadership to make sure farmers have the opportunity to seize their potential. Kofi Annan, who chairs the Alliance for a Green Revolution in Africa, is leading the way by helping to drive a new agriculture agenda for the continent.

One program I’m especially enthusiastic about is a partnership launched in 2008 with the World Food Programme (WFP), the world’s largest humanitarian agency for fighting hunger. What I like about it is that it takes a new approach to something the world has been doing for a long time, food aid.

In the past most small farmers were not able to sell their produce to WFP to be used as food aid. They had trouble meeting WFP’s complicated requirements and delivering food in bulk quantities that met WFP’s quality standards. Our partnership works with farmers and others to resolve these issues, making it possible for them to sell to lots of additional buyers including WFP. When the West African country of Niger experienced a famine last summer, WFP bought 1,000 metric tons of rice from a farmers’ organization in Mali. When small farmers in Mali are earning extra income by feeding hungry families in Niger, it’s a clear win-win.

The near-term rise in food prices and the long-term increased demand for food will create opportunities for small farmers even in the poorest countries. In fact, increasing production in Africa will be critical for the world to have enough food. It’s encouraging that foreign aid for agriculture has now increased from its historic low of just $2.8 billion in 2003 to $5.9 billion in 2009, and it’s critical that nations don’t cut back again.

One of the most important new developments came in April when I joined the finance ministers of the United States, Spain, Canada, and South Korea to launch the Global Agriculture and Food Security Program with initial commitments of nearly $1 billion over three years. This program provides support to developing countries with strong domestic agricultural development plans that they are already investing in themselves but cannot fully fund. It has generated amazing demand, demonstrating how committed poor nations are to their own agricultural development.

Farmer prepares dried maize (corn) for sale (Monopo, Mozambique, 2010). Farmer separates maize from stalks (Malawi, 2010). © Charlie Barnwell, World Food Programme


یک شنبه 4 ارديبهشت 1390برچسب:, :: 15:38 ::  نويسنده : فردین

2011 Annual Letter from Bill Gates:
Saving the Youngest Children

Of the 8.1 million deaths per year of children under the age of 5, over 40 percent happen in the first 28 days of life, or the neonatal period. The good news is that we are headed in the right direction. In 1995 there were an estimated 5.6 million neonatal deaths. The most recent estimates show the number down to around 3.6 million.

Unlike the deaths that take place after a child is 28 days old, almost all of which can be prevented by inventing and delivering vaccines, reducing these early deaths requires a range of approaches. Some require new tools such as an ointment for the baby’s skin that prevents infection and an antibiotic solution for cleaning the cut umbilical cord. However, many of the key interventions involve social and behavioral change. You can have a huge impact (on both newborn and maternal health) by increasing the number of births done by a skilled provider in a clinic. It’s also important to teach mothers to wash their hands before handling a baby, to have frequent skin-to-skin contact with their babies, and to breastfeed exclusively for the baby’s first six months. (Mother’s milk contains not only key nutrition but also antibodies that block infection until the baby’s immune system is ready to operate on its own.) Where all of these elements come together, neonatal deaths can be reduced by 50 percent or more, so it’s critical that we learn more about how to teach and motivate mothers effectively, especially at a large scale.

Melinda has been a strong leader on maternal and child health issues. She gave an especially powerful speech last year to the Women Deliver conference (http://www.gatesfoundation.org/womendeliver). The plight of mothers and their babies is something she feels deeply, and it’s something we talk about a lot.

When she came home from a trip to Malawi she shared the experience of seeing two babies in a hospital in the town of Lilongwe, lying side-by-side in the same incubator. They were born within hours of each other. Each had suffered the same condition–they were unable to breathe at birth. Sadly, it was clear that only one would survive. That baby’s mother had made it to the donor-funded hospital in time for her delivery and was able to get the care she needed. Her baby was immediately resuscitated, which saved his life. The other was not so fortunate. He was born on the way to the clinic, on the side of road, and was not resuscitated soon enough. I wish everyone had a chance to experience what Melinda did, so they could see how things are improving but also understand the urgent need to do more.

Shanti Devi holds her newborn daughter (Koelikhera Village, India, 2004). Melinda observes newborn babies at Bwaila Hospital (Lilongwe, Malawi, 2010).


یک شنبه 4 ارديبهشت 1390برچسب:, :: 15:37 ::  نويسنده : فردین

2011 Annual Letter from Bill Gates: Miracle of Vaccines

In the same way that during my Microsoft career I talked about the magic of software, I now spend my time talking about the magic of vaccines. Vaccines have taken us to the threshold of eradicating polio. They are the most effective and cost-effective health tool ever invented. I like to say vaccines are a miracle. Just a few doses of vaccine can protect a child from debilitating and deadly diseases for a lifetime. And most vaccines are extremely inexpensive. For example, the polio vaccine costs 13 cents a dose.

This year 1.4 million children will die from diseases for which there are already vaccines—diseases like measles, pneumonia, and tetanus. Those lives can be saved if we can reduce the costs of vaccines and raise enough money to buy and distribute them. If we simply scale up existing vaccines in the five countries with the highest number of child deaths, we could save 3 million lives (and more than $2.9 billion in treatment costs alone) over the next decade. In addition, researchers are inventing new vaccines for malaria, AIDS, and tuberculosis, and these would save millions more lives. But generous aid is required to realize the true lifesaving potential of vaccines. The most direct way of saying this is that every $2,000 cut in the most effective aid spending causes a child to die.

A few years ago I was looking into the history of vaccination coverage. In 1980 less than 20 percent of children worldwide received the vaccinations for diseases including measles, diphtheria, tetanus, and whooping cough (pertussis) that children in rich countries were receiving. Less than 15 years later, in 1995, vaccination rates had been raised to over 70 percent. Just this year I finally got around to learning why there was such a huge increase. The head of UNICEF at the time, Jim Grant, led the way. The book Jim Grant–UNICEF Visionary tells his amazing story. Since there are only a few used copies of this in circulation UNICEF recently made a free version available at http://www.unicef.org/publications/index_4402.html.

I’m surprised by how little attention his story gets and how long it took me to find out about it. I was inspired by reading how he drove global progress even during the tough economic decade of the 1980s. We can draw lessons from his leadership now, in our own tough economic times.

As is often the case with courageous efforts, many people resisted Jim Grant’s push, viewing it as too top-down. However, he managed to enlist a number of countries to lead the way, and as the number of deaths in those countries dropped dramatically he was able to persuade almost every country to run strong vaccination campaigns. It is especially amazing that he did this in an age when there was no Internet and no email. Jim Grant’s achievement is the greatest miracle of saving children’s lives ever.



The benefits of widespread vaccination are mostly explained in terms of the lives vaccines save, and based on that measure alone, vaccines are the best investment to improve the human condition. However, there are two other equally important benefits that are not as widely known partly because they are harder to quantify.

The first is the reduction in sickness. I don’t mean just the acute sickness where a child is clearly suffering from the disease, but also the permanent disabilities caused by the disease. This is most noticeable when the disability presents with a clear symptom such as being paralyzed by polio or going deaf because of a pneumococcal infection. However, the largest disability is the effect on mental development. For example, severe cerebral malaria damages your brain even if you survive. When children have lots of diarrheal episodes or parasites in their intestines, they don’t get enough nutrition for their brains to develop fully.

The huge infectious disease burden in poor countries means that a substantial part of their human potential is lost by the time children are 5 years old. A group of researchers at the University of New Mexico conducted a study, covered in The Economist, showing the correlation between lower IQ and a high level of disease in a country. Although an IQ test is not a perfect measure, the dramatic effect you see is a huge injustice. It helps explain why countries with high disease burdens have a hard time developing their economies as easily as countries with less disease.

The second great benefit of vaccination is that as the childhood death rate is reduced, within 10 to 20 years this reduction is strongly associated with families choosing to have fewer children. While it might seem logical that saving children’s lives will cause overpopulation, the opposite is true.

I mention this amazing connection often, since I remember how I had to hear it multiple times before the full implications of it became clear. It is the reason why childhood health issues are key to so many other issues, including having resources for education, providing enough jobs, and not destroying the environment. Only when Melinda and I understood this connection did we make the full commitment to health issues, especially vaccination.

The connection of health to education, jobs, and the environment points back to the tremendous value of high-quality international aid—and why it’s essential that donor nations not cut their spending on it. Melinda and I have committed $10 billion from the foundation over the next 10 years to help make this the Decade of Vaccines. However, this will fall well short of what is needed.

The group which helps poor countries purchase vaccines and increase vaccine coverage is the GAVI Alliance and like the polio campaign its success will depend on donor generosity.



The foundation’s website does a great job of outlining all of our strategies, but in the remainder of my letter I want to highlight a few specific areas. The world has made some crucial breakthroughs, and with bold leadership I think we can do even more.



یک شنبه 4 ارديبهشت 1390برچسب:, :: 15:37 ::  نويسنده : فردین

2011 Annual Letter from Bill Gates: Miracle of Vaccines

In the same way that during my Microsoft career I talked about the magic of software, I now spend my time talking about the magic of vaccines. Vaccines have taken us to the threshold of eradicating polio. They are the most effective and cost-effective health tool ever invented. I like to say vaccines are a miracle. Just a few doses of vaccine can protect a child from debilitating and deadly diseases for a lifetime. And most vaccines are extremely inexpensive. For example, the polio vaccine costs 13 cents a dose.

This year 1.4 million children will die from diseases for which there are already vaccines—diseases like measles, pneumonia, and tetanus. Those lives can be saved if we can reduce the costs of vaccines and raise enough money to buy and distribute them. If we simply scale up existing vaccines in the five countries with the highest number of child deaths, we could save 3 million lives (and more than $2.9 billion in treatment costs alone) over the next decade. In addition, researchers are inventing new vaccines for malaria, AIDS, and tuberculosis, and these would save millions more lives. But generous aid is required to realize the true lifesaving potential of vaccines. The most direct way of saying this is that every $2,000 cut in the most effective aid spending causes a child to die.

A few years ago I was looking into the history of vaccination coverage. In 1980 less than 20 percent of children worldwide received the vaccinations for diseases including measles, diphtheria, tetanus, and whooping cough (pertussis) that children in rich countries were receiving. Less than 15 years later, in 1995, vaccination rates had been raised to over 70 percent. Just this year I finally got around to learning why there was such a huge increase. The head of UNICEF at the time, Jim Grant, led the way. The book Jim Grant–UNICEF Visionary tells his amazing story. Since there are only a few used copies of this in circulation UNICEF recently made a free version available at http://www.unicef.org/publications/index_4402.html.

I’m surprised by how little attention his story gets and how long it took me to find out about it. I was inspired by reading how he drove global progress even during the tough economic decade of the 1980s. We can draw lessons from his leadership now, in our own tough economic times.

As is often the case with courageous efforts, many people resisted Jim Grant’s push, viewing it as too top-down. However, he managed to enlist a number of countries to lead the way, and as the number of deaths in those countries dropped dramatically he was able to persuade almost every country to run strong vaccination campaigns. It is especially amazing that he did this in an age when there was no Internet and no email. Jim Grant’s achievement is the greatest miracle of saving children’s lives ever.



The benefits of widespread vaccination are mostly explained in terms of the lives vaccines save, and based on that measure alone, vaccines are the best investment to improve the human condition. However, there are two other equally important benefits that are not as widely known partly because they are harder to quantify.

The first is the reduction in sickness. I don’t mean just the acute sickness where a child is clearly suffering from the disease, but also the permanent disabilities caused by the disease. This is most noticeable when the disability presents with a clear symptom such as being paralyzed by polio or going deaf because of a pneumococcal infection. However, the largest disability is the effect on mental development. For example, severe cerebral malaria damages your brain even if you survive. When children have lots of diarrheal episodes or parasites in their intestines, they don’t get enough nutrition for their brains to develop fully.

The huge infectious disease burden in poor countries means that a substantial part of their human potential is lost by the time children are 5 years old. A group of researchers at the University of New Mexico conducted a study, covered in The Economist, showing the correlation between lower IQ and a high level of disease in a country. Although an IQ test is not a perfect measure, the dramatic effect you see is a huge injustice. It helps explain why countries with high disease burdens have a hard time developing their economies as easily as countries with less disease.

The second great benefit of vaccination is that as the childhood death rate is reduced, within 10 to 20 years this reduction is strongly associated with families choosing to have fewer children. While it might seem logical that saving children’s lives will cause overpopulation, the opposite is true.

I mention this amazing connection often, since I remember how I had to hear it multiple times before the full implications of it became clear. It is the reason why childhood health issues are key to so many other issues, including having resources for education, providing enough jobs, and not destroying the environment. Only when Melinda and I understood this connection did we make the full commitment to health issues, especially vaccination.

The connection of health to education, jobs, and the environment points back to the tremendous value of high-quality international aid—and why it’s essential that donor nations not cut their spending on it. Melinda and I have committed $10 billion from the foundation over the next 10 years to help make this the Decade of Vaccines. However, this will fall well short of what is needed.

The group which helps poor countries purchase vaccines and increase vaccine coverage is the GAVI Alliance and like the polio campaign its success will depend on donor generosity.



The foundation’s website does a great job of outlining all of our strategies, but in the remainder of my letter I want to highlight a few specific areas. The world has made some crucial breakthroughs, and with bold leadership I think we can do even more.



یک شنبه 4 ارديبهشت 1390برچسب:, :: 15:35 ::  نويسنده : فردین

2011 Annual Letter from Bill Gates: Ending Polio

Aid for the poorest has already achieved a lot. For example, because of donors’ generosity, we are on the threshold of ending polio once and for all.

Polio is a terrible disease that kills many and paralyzes others. Fifty years ago it was widespread around the world. When you talk to people who remember polio in the United States, they’ll tell you about the fear and panic during an outbreak and describe grim hospital wards full of children in iron lungs that maintained their breathing. At its peak in the United States in 1952, polio paralyzed or killed more than 24,000 people.

As a result of mass mobilizations to administer the polio vaccine, polio was eliminated in the United States and most developed nations decades ago. Most people who live in rich countries assume the disease is long gone and that it doesn’t kill or paralyze children anymore. But it is still a frightening presence in a number of places around the world.


Crowded polio ward at Hynes Memorial Hospital (Boston, 1955).

In 1988 the global community adopted the goal of ending polio altogether. At that time more than 350,000 children a year worldwide were killed or paralyzed by the disease. Since then, vaccination coverage has increased significantly and the number of cases has gone down by 99 percent, to fewer than 1,500 last year. There are now just four countries where polio transmission has never been stopped: India, Nigeria, Pakistan, and Afghanistan.

That’s incredible progress, but the last 1 percent remains a true danger. Eradication is not guaranteed. It requires campaigns to give polio vaccine to all children under 5 in poor countries, at a cost of almost $1 billion per year. We have to be aggressive about continuing these campaigns until we succeed in eradicating that last 1 percent.

Therefore, funding is critical to success. Organizations such as Rotary International http://www.rotary.org and the governments of India, the United States, the United Kingdom, and Japan are all major contributors to the polio campaign. Our foundation gives about $200 million each year. But the campaign still faces a 2011-12 funding gap of $720 million. If eradication fails because of a lack of generosity on the part of donor countries it would be tragic. We are so close, but we have to finish the last leg of the journey. We need to bring the cases down to zero, maintain careful surveillance to ensure the virus is truly gone, and keep defenses up with polio vaccines until we’ve confirmed success.



یک شنبه 4 ارديبهشت 1390برچسب:, :: 15:31 ::  نويسنده : فردین

2011 Annual Letter from Bill Gates:
Benefits of Eradication

Why is it so important to end polio? Eradication will have three huge benefits.

The first is that getting rid of polio will mean that no child will die or be paralyzed by the disease in the future. One thing most people don’t realize is that if we don’t finish the job on eradication, we will lose a lot of the ground we’ve gained over the past two decades. The disease will not stay at its current low level. If we don’t get rid of it, it will spread back into countries where it’s been eliminated, and it will kill and paralyze children who used to be safe. Only eradication will guarantee that all children are safe.

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یک شنبه 4 ارديبهشت 1390برچسب:, :: 1:0 ::  نويسنده : فردین
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I'm calling in from my mobile phone today from an Internet Marketing Conference, because I thought it was important to let you know how imperative it is for you to try the promotion resources at Market-It.com...

...Now my reception may not be too clear with this mobile phone, but I want to be perfectly clear about one thing. I haven't seen one resource with more powerful traffic tools and conversion tools at Market-It.com. In fact I looked into the user interface and found that navigation was simple, it was intuitive, and within 5 minutes without a users manual I knew exactly what to use.

Now I'm a technophobe, meaning I don't put up my own websites. I send my website content to my webmaster, and he puts it up. But I'm seriously considering updating my websites using some of these tools because it makes it so easy. You go ahead and give it a try. Try it for 30 days and see if it won't be the most intelligent investment you'll make for your business, and your websites. And for your personal life... because you'll save more time and money using these tools than practically anything else you've even done before. Go ahead and give it a shot.
—Alex Mandossian, President
Heritage House Publishing
and Co-founder of AccessToLeaders.com

Listen to the audio testimonial



Online Marketing Doesn't Have to Take a Lot of Time

Everybody knows that marketing is the most important task of any business—both online and offline. It is the very lifeblood of a website, without which an online business would never survive. On the Web, it's possible to market everyday for little or no money—and have the opportunity to generate an amazing income from your website.

The problem, though, is that because there are countless marketing approaches available, you end up purchasing a "kitchen sink full" of marketing materials—usually costing hundreds or even thousands of dollars—which provide a hodge-podge of disjointed and unorganized strategies, tips and techniques. You often try everything at once—and work 10, 12, even 16 tedious hours a day—spreading yourself thin by chasing after every little marketing nugget you can find. But at the end of the day, you find you've made only a small trickle of earnings. Does this sound familiar?

Which of these time-consuming things do you do?



Self Assessment Quiz  
Check all
that apply

  
Which of these time-consuming
things do you do?
Check all
that apply
Submitting and re-submitting your website to the search engines manually
Researching your search engine keywords and competition to help get more traffic
Reading the dozens of free marketing e-zines and newsletters that flood your e-mail box in the hope of learning marketing strategies that may have dubious value or effectiveness
Spending a lot of money and time on marketing e-books and courses, and attending marketing seminars and tele-seminars
Sending out press releases to the media
Learning how to get quality traffic out of search engines
Trying to figure out how to get a constant stream of traffic from your pay-per-click campaigns
Finding out ways to improve your website's conversion rate (that is, the percentage of your website visitors that you convert into buyers)



These and other marketing and promotion activities add up to a lot of time. If you're like most online entrepreneurs who think that you need to devote a lot of marketing hours in order for your business to succeed—you're dead wrong!


Here's what the author of the #1 best selling books "Spiritual Marketing," and "Hypnotic Writing" and best-selling Nightingale-Conant audioprogram "The Power of Outragious Marketing" has to say...

Dr. Joe Vitale is a #1 best-selling author, and sought-after professional copywriter & marketing consultant for major companies

The news release service alone is breathtaking...

...I love so much about this new service that I don't know where to begin. The news release service alone is breathtaking. You have to understand that normally you would pay $300-$1,000 per news release to distribute it out to the world. That's what it cost with all the major news release services. But as a Market-It member you can distribute one news release per week for free. That alone is worth the price of admission. So I strongly encourage you to check out Market-It. There's so much here that I wish I had more time to brag about it. I like it, I'm going to be using it, and I'm obviously endorsing it. So check it out for yourself. Wishing you a fantastic and very profitable day.
—Dr. Joe Vitale
#1 Best-Selling Author of Spiritual Marketing
www.MrFire.com

Listen to the audio testimonial



There's An Easier Way to Promote Your Website

What if website marketing became so simple that all you had to do was log into a private, members-only website—and there, at your fingertips, was everything you needed to generate traffic, customers, sales and profits for your website?

That's exactly what Market-It has created just for you—for the first time ever, an easy and time-efficient way of promoting your website.

Picture yourself logging into the Market-It private website and getting only the most successful ways of marketing—and none of those that are just a waste of time.  Here's a sneak peek at what you'll find:

  • powerful online promotional tools
     
  • 7 submission wizards (including one that puts your search engine submissions on auto-pilot)
     
  • traffic blasters
     
  • 42 killer tutorials and downloadable e-books
     
  • 43 how-to videos
     
  • Press Release Submitter that uses one the world's largest press release distribution networks (PR Web™) to send your press release to over 100,000 journalists worldwide, as well as all the major media outlets—to get your website on TV, radio, newspapers and magazines.
     
  • 84 instructional audios and interviews with marketing experts and people who have succeeded with their small business and home-based businesses—wherein they explain exactly what they did and how they did it
     
  • 9 website analysis tools (including search engine position analyzer, keyword popularity checker, site popularity analyzer, etc.)
     
  • 4 generators that automatically create doorway pages, meta tags, etc.
     
  • 7 promotion resources (including a directory of 153 e-zines that offer free ads; top searched keywords; press release template, etc.)
     
  • vital industry statistics and demographics
     
  • relevant news feeds pertaining tobusiness, Internet, online marketing, virus warnings, etc.
     
  • utilities that make doing business on the Web a breeze
     

... and everything you could possibly need at a cost of less than 1% of what it would cost you to buy all the contents separately. How much time and money would you save on marketing costs-- and how much traffic, customers, sales and profits would you generate as a result?

In a hurry?  Click here to start generating website traffic and profits now.



Here's what a multi-million dollar marketing genius, worldwide best selling author and owner of two publishing companies has to say...

...a must-have for all online marketers.

I've been fortunate to have earned millions of dollars online —and I've seen just about every marketing strategy and membership site out there. I have to tell you ... it's not easy to get me excited about anything anymore. But Market-It really takes the cake! Never before have I seen a marketing program as comprehensive, powerful and far-reaching as this! Market-It has the most extensive suite of marketing and promotional tools ever assembled in one place. This is definitely a must-have for all online marketers. It makes me wish I had Market-It when I was first starting to do business on the Web. It would have definitely helped me make my fortune much sooner.
—Michael T. Glaspie, Founder,
BannersGoMLM.com and NetMarketing2004.com



Unlike other membership sites that provide only the basic marketing tools and resources for free—and then try to sell you on the more valuable information and applications, Market-It provides everything and holds nothing backThere are no hidden costs and nothing else for you to pay for except the ridiculously low monthly subscription fee.

































































A Day in the Life of a
Market-It Member

It’s eight o-clock Monday morning. You've just signed up as a member of the Market-It program, and you're eager to get started.

You turn on your computer, go online, and log into the Market-It members area. Voila! Right in front of you is a virtual “control panel” that puts everything you need to promote your website right at your fingertips. Among them are powerful online promotion tools, traffic blasters, automatic submission wizards (for search engine submissions and disseminating ads)—all in one place.

You realize you can't do everything at once, so you pick just 3 things among the proven-and-tested promotion tools that Market-It has available. You decide to do the following 3 things today:

  • Send a press release to the media  [What's a press release? See ← left sidebar] Note: This is much easier than you think!
  • Put your search engine submissions on auto-pilot (every 30, 60 or 90 days)
  • Blast an article to thousands of websites

Everybody knows that sending a press release to the media is THE most effective way to get publicity for your website. Publicity translates to traffic—and of course, traffic translates to sales. But you quickly realize you have no clue as to how to write a press release.

No problem! Market-It provides press release templates, a no-brainer tutorial on how to write your own press release (hint: it's really easy) and examples of actual press releases. With this information you'll have your press release written in no time flat.

Within several minutes to an hour, your press release is done. You then click on the Press Release Submitter, copy and paste your press release's headline, summary, body copy, your website's URL, your contact information and keywords (optional) in the boxes provided—then click the “Submit Now” button. Instantly, your press release goes to one of the world's largest press release distribution networks (PR Web™), that in turn sends it to over 100,000 journalists worldwide, as well as all the major media outlets.

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“Wow!”  you say to yourself.  “This press release distribution would have cost me anywhere between $275 to $500 had I used the usual distribution services.”  [See ← left sidebar for rates]  “With Market-It, it cost me nothing. And I can send out one press release a week! How cool is that?”

That was painless, wasn't it?  So far so good.

So onward you go to the 2nd marketing activity of the day—that is, putting your search engine submissions on auto-pilot. Submitting your website to search engines has always been a chore that you've always hated—it was tedious, it took up so much of your time, and you had to remember to do it in regular intervals if you wanted your website to be indexed by the search engines.

Market-It changes all that.  You notice a link on your control panel that says Smart Search Engine Submitter. You click on it and you're taken to a wizard that automatically submits your webpages to the search engines every 30, 60 or 90 days.

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See full-size screenshot #2 in a popup window – click here

See full-size screenshot #3 in a popup window – click here


You're delighted to discover that set-up only takes a few minutes—and it's really very easy. You simply set-up profiles, each with its own website URL, that includes search engine keywords, site descriptions, and a list of search engines to submit to. Then, you set-up the profile's automatic submission schedule to 30, 60 or 90 days.  And you're done! You set it once, and let Market-It's “set-it-and-forget-it” technology keep your websites fresh in the search engines month after month—assuring you of a continuous stream of website traffic.

Okay. That's 2 down and just 1 more to go.

Onward to the 3rd marketing activity of the day—and that is, blast an article to thousands of websites.

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See full-size screenshot in a popup window
click here


You already have an informative article that you've written about your industry or particular expertise. You know that submitting your article to e-zine publishers is a powerful marketing technique, especially when it includes your "ByLine" at the end of your article (that is, a brief blurb about you or your product, and a hotlink to your website).

You go to the Submission Tools section of your Market-It control panel and click on Article Blaster. You copy and paste your article content, your ByLine, and your Contact Information in the boxes provided—and then click on the Blast It Out button. Within minutes, Article Blaster submits your article to hundreds of e-zine publishers. If your article is published by some of these e-zines, it can be seen by thousands... or millions... of readers!

Okay, it's not even 10 A.M. yet, and you've already done more heavy-duty marketing than most entrepreneurs do all day. You can stop now—and take the rest of the day off to do the things you enjoy. OR you could choose to watch one of Market-It's video tutorials, listen to one of the instructional audios—or do one or more of the other promotional activities available at Market-It.

You decide that 3 things are enough for today. In fact, if you do just 3 things on Market-It every day, it will take you just an hour or two per day, but you will have implemented over 1,000 powerful marketing steps by the end of the year. The effects of doing just 3 promotional activities per day will compound exponentially over the next weeks and months—providing you with more traffic, customers, sales and profits than you can handle.

“Piece of cake!”  you say to yourself. That was easy. You didn't even break a sweat—and you're feeling absolutely no stress. Instead, you feel liberated from the shackles of unfocused, disorganized shotgun marketing that used to take up all of your time.

For the next few days, you continue doing 3 or more promotional activities using Market-It. Before long, you're delighted to see that the things you did on Day 1, Day 2 and beyond are beginning to pay off. Yourwebsite traffic skyrockets, your website visitors are converting into customers, and website sales are beginning to pour in. You didn't spend countless hours on your marketing—and yet the profits are coming in like clockwork.

“Heck,”  you say to yourself.  “If I'm already making money after having used Market-It for a few days, I wonder how much profits I could make after a few weeks, a few months—or even a year?”

 






How Much is All This Worth to You?

Obviously, on the basis of the priceless resources I've described thus far, I'm sure you already want to sign up to become a member of Market-It. But I'm not ready to let you sign up just yet until you recognize the full value of it.

Let me ask you a couple of questions:

What is the value of having a program that puts at your fingertips all the effective marketing strategies and power promotional tools that will increase your website traffic and consequently generate massive website profits for you? What is the value of NOT having to go through years of trial-and-error, trying one ineffective strategy after another—before finally making the kind of website profits you want?

Let's break it down dollar-for-dollar:
    Retail Value
a) Market-It's Press Release Submitter alone is worth over a thousand dollars a month. Press release distribution costs anywhere between $275 to $500 for a one-time broadcast. Market-It allows you to distribute a press release once a week (that's 4 times a month)—for free. Just imagine the kind of publicity you'll get for your website on TV, magazines and newspapers!
 
$2,000 
b) Many of the instructional audios, interviews, and how-to videos provided to members—when purchased elsewhere—are each worth far more than the entire monthly subscription to Market-It. For instance:

  • Alex Mandossian and Jonathan Mizel's Marketing Brain Dump = $147 Retail Value
  • Michael Senoff's Business and Marketing Interviews = $197 Retail Value
  • Brett McFall's Advertising Secrets = $174 Retail Value

That's a value of $518 for just 3 of the 84 instructional audios and 43 how-to videos and over 40 killer tutorials available at Market-It for free. The value of all 167 would amount to well over $12,600 if you were to buy them all yourself.
 

$12,600 
c) Market-It's entire suite of power promotional tools (including power submitters, generators, web analysis tools, etc.) would cost you a total of $3,500 when purchased separately.
 
$3,500 
d) A subscription to the kind of News Feeds that you can access for free on Market-It (e.g., business, Internet, online marketing, virus warnings, etc.) would cost you between $95/month to $299/month.
 
$95 
to $299 
e) Access to Internet Statistics and User Demographics that comes standard with Market-It would cost you approximately $750 (for a one-time access) to $1500 (annual subscription) if you purchase the information from statistics and demographics providers. $750 
to $1,500 


Go ahead and do the math for yourself.  No matter how you look at it, you'll find that then entire Market-It package is worth well over tens of thousands of dollars if you were to assemble it yourself—especially with new content, tools and resources being added all the time.

So how much would you think is a fair price to get access to all this?

When we first told website owners and Internet entrepreneurs that a Market-It membership costs only $49.95/month, they were simply shocked. Everyone knows we could easily charge well over $100/month for Market-It's suite of tools, resources and information—and people will still fall in line to sign up.

Imagine their surprise when they discovered that for a limited time only, they could become a Market-It member for only $19.95/month!  It literally caused a stampede!




I almost want to keep it a secret

Market-It struck me as a really useful resource and a good one-stop place for marketing needs.  But I quickly went from an immediate “This is really good” to “This is unbelievable!” when I realized just how much I can do and learn from this one site.  When I tallied up how much it would cost elsewhere for what Market-It offers, I got a shock!  I was astounded to find that it would cost me $1,100 a month to do what I can do on Market-It for a simple, affordable subscription.
—Amanda Neal
United Kingdom
Niche-Media.com

Listen to the audio testimonial



The advantage of becoming a Market-It member right now is that when you sign up at the discounted membership fee of $19.95/month, you lock in the low monthly fee for life—even when we restore the regular fee of $49.95/month. And there are no strings attached—you can cancel your membership any time with just 2 clicks of your mouse. Try it risk-free today.

Here's even better news:  If you sign up no later than Midnight on Sunday, April 24th, you'll also receive the following free gifts valued at $394:

F R E E   G I F T   NO.  1
Audio Course “Millionaire Marketing”
This valuable audio is produced by Marlon Sanders, Declan Dunn, and Jonathan Mizel. Declan has developed business plans for Network Solutions, Priceline and other heavyweights. Johnathan has consulted for American Express, MyPoints and some of the world's most trafficed Internet properties. Marlon is an Internet marketing powerhouse, worldwide seminar speaker and author. Together, these 3 experts show you how to achieve success online and off, and reveal the top marketing mistakes most entrepreneurs make. Incredible material. Retail Value: $197
F R E E   G I F T   NO.  2
Audio Seminar “Six Figure Secrets”
This superb 4-hour audio seminar is led by Shawn Casey, world famous Internet Millionaire whose incredible methods are endorsed by Robert Allen (author of 3 New York Times best sellers). In this amazing info-packed audio series, Shawn explains how to legally structure your business, how to dramatically slash your income taxes with the 6 best deductions, how to safeguard your assets using the ultimate asset protection tool, and the "real" secrets of doing business offshore and tax-free. Incredible info, from the master himself! Others have paid hundreds of dollars to attend Shawn's dynamic training session, Now, you get exclusive access, free. Retail Value: $197

(These premium audio courses sell for $197 each at www.z56.com/audiocourseware)


Please understand that you'll receive the free gifts described above only if you sign-up on or before Midnight on Sunday, April 24th. So click here to start generating website traffic and profits with Market-It now.



Our Unconditional “You-Be-The-Judge” Guarantee

When you sign-up to become a Market-It member, you risk absolutely nothing. Minutes after you sign up, you'll have instant access to the members-only control panel—with all its online promotion tools, traffic blasters, killer promotion resources, free traffic & free ad offers, marketing & business tutorials, online courseware, downloadable ebooks, and everything you need to promote your website.

I urge you to kick the tires, press the buttons and flick all the control switches.  You will begin to realize—as thousands of satisfied members have—that Market-It is the only thing you need to blast your website to uncharted heights of sales and profits. You'll even begin to wonder why you haven't done this sooner.

Now, here's my guarantee:  If, after using Market-It for 30 days, you have not generated the kind of website traffic, sales and profits you expected to generate, simply notify the help desk staff and we'll give you a full refund of your membership fee. You alone are the judge as to whether Market-It is worth the price you paid for it.

The only thing we ask is that you give Market-It a fair try. Trust me—you won't even need 30 days to realize that Market-It is hands-down the most effective system for promoting your web business. I'm betting I couldn't pry it out of your hands if I tried. Take Market-It for a no-risk test drive today.

Earlier on, I asked you 2 questions:  What if I could show you a program for simplifying and automating your website marketing—to enable you to work less hours and generate more profits from your website? What if the program I'm about to show you would require you to do just a few simple marketing activities per day that take very little time, but you were GUARANTEED an increase in website traffic, customers, sales and profits—would you spend the next 10 minutes learning about it?

Since you’re still reading this, I’m assuming you answered, Yes.  Now that we’ve shown you explicitly how Market-It can deliver on those promises, now it’s time for you to act on this.

Market-It is the most useful website promotional program ever created—a program that can dramatically improve your website traffic, convert more of your website visitors into customers—and consequently explode your sales and profits sky-high.

I challenge you to embark on your exciting adventure in website marketing today!

       Here's to your website success,


       V. Steele and
       Mark Blumenthal
       Founder and CEO, eHits Inc.


P.S.  Still undecided?  Then, I invite you to take the quick tour of the Market-It members-only control panel.


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